A Best-In-Class Product Analysis is a side-by-side, rank ordered, ergonomic assessment of current product against competing products.
- Subjective (fit, comfort & usability)
- Objective (measuring user interface using ETC’s patented technologies)
- Uses representative user subjects
- Quantifies the benefits of one over the other
A Best in Class Analysis should be performed during
- new product concept development to establish baseline understanding of all existing products
- before product launch to verify that design goals have been met and that the product surpasses the competition
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